Affiliates
Welcome to our affiliate partner hub
Hello, and welcome to our team! We’re excited to have you join us as an expert in creating engaging content. We're looking forward to supporting you to grow your following as you support us with great content. We see this as a two way street - so if you feel we can do things better or you need more direction, please let us know.
Our offer to you
• We promise to tag you in content you create for us every time we use it.
• We'll provide the products you need at no cost to you.
• You’ll get a unique Refersion link that gives your followers a discount on our website and lets you earn commission from your content. Using your Refersion link, you’ll make 15% to 25% commission on every sale and your followers get a 10% discount (excluding promotional items).
£0-£500 sales - £15%
£501 to £750 sales – 20%
£751 to £1000 sales – 25%
• We’ll listen – so if you think there is a simpler way to create what we’ve asked from you – tell us.
• Commission over £10 will be paid at the end of each month via Paypal. If your commission is under £10 a month – most importantly we’ll see if we can change that😉 – but on a practical level, we’ll carry this over until you’ve earned £10 or more.
Your promise to us
• By creating content for us, you’re agreeing to us using this content on any of our brand channels (both paid for and organic).
• You’ll add your unique Refersion link to all posts that contain content you create.
• You’ll use a selection hashtag on your posts. Some suggestions from us include:
#TidyTot, #babyledweaning #messymealtimes, #babybib, #babybathtime #messybaby #babywashmitts
If you have any questions or problem please email gemma@tidytot.com
Brand Guidelines
To make sure we both get the most from our partnership, there are a few brand guidelines we’d like to cover first. Setting these out now will hopefully mean less time spent editing and more time creating – which is the fun part!
Like you, we’d like any content we share to be right mix of relatable and aspirational. Sticking to these few principles helps us to achieve that:
• Clean and tidy background
• Well lit (no shadows or glare)
• No other branded products in shot unless as an agreed part of the campaign
• No opinion dividing items in shot e.g. dummy, baby bottle, juice/cordial in cups for baby (just water or milk)
• Video captured in portrait
• Shot pulled back (zoomed out), unless a close up is required to show a particular element of the storyboard
Product guidelines
At the heart of making great content for our brand is creating content that shows our products in action and really doing the job they were designed to do. To help you do that, and to help cut down on re-shoots and editing, we’ve put together a short ‘how to use’ guide for each product that we hope you find helpful.
Bib & Tray Kit
The Tray can look creased when it comes out of the travel bag. This is normal, and doesn’t impact on the effectiveness of the product, but it does look better if it’s wrinkle free. The creases do drop out over time but holding the tray over a pan of boiling water and letting the steam touch the tray makes them drop out instantly.
The suction cups on the underside of tray work so much better when they are periodically dipped into boiling water. This helps them keep their shape and improves the suction. We always recommend you do this before the first use.
If you’re using the tray on an Ikea Antilop highchair, the Small Highchair Adaptor in pack will help you position the tray on the highchair, so it remains sturdy and does not droop down at the sides.
The bib works at it’s very best when it’s attached carefully to the tray, leaving no Velcro exposed. Please check that baby’s clothes are not visible under the bib at wrists and necks and that any bib care labels and tucked neatly away.
Cover & Catch
The suction cups at the bottom of the bib work so much better when they are periodically dipped into boiling water. This helps them keep their shape and improves the suction. We always recommend you do this before the first use.
When attaching the bib to your tray, don’t try to use the bib to cover the tray. The bib isn’t designed to be eaten from, but just to close the gap between baby and highchair. Simply position the suction cups on the part of the tray closest to your baby so the lap is covered.
Please check that baby’s clothes are not visible under the bib at wrists and necks and that any bib care labels and tucked neatly away.
Long Length Coverall
Please check that baby’s clothes are not visible under the bib at wrists and necks and that any bib care labels and tucked neatly away.
Make use of the pocket! Pull this out away from the bib so it’s ready and waiting to catch any crumbs or spills.
Bamboo Wash Mitts
Did you know that baby’s have an innate dislike of having their airways covered? The survival
instinct kicks in as noses and mouths are covered by wiping.
The adult mitts are designed to give you full control whilst wiping to allow you to avoid covering baby’s airway.
The baby mitts are designed to grow with your baby. Newborn hands sit fully inside the mitt. As baby starts to develop the pincer grip and use their thumb to co-ordinate hand movements (around 9-12 months old), the mitts are designed to sit on the first 4 fingers whilst leaving the thumb exposed.
Snack & Doodle
The reverse of the detachable water mat is designed to be used a placemat for eating on-the-go.
Fill the pen with water before first use and it will last multiple uses.