Our Story

The Tidy Tot Story

Discover Our Story…

Tidy Tot was born from one mum’s desire to turn her anxieties when weaning into something positive. What started as one product, designed to make weaning easier for parents whilst letting babies simply 'be babies', is now a successful global business with a host of awards under it's belt . Read Jen’s story here:

“As a new mum, I found weaning incredibly difficult.

The mess drove me insane and I just couldn’t relax into
weaning one little bit. If I wasn’t worrying about what and how much my daughter was eating,
I was stressing about how much of it was ending up on my floor. With a background in psychology and child development, I knew that my anxieties – rather than helping my daughter learn to
enjoy food – were very likely having the opposite effect. You could almost feel the tension in the room as we sat down to eat.  No wonder mealtimes felt like a battle that always ended in tears.   

"I’d read the books and knew how I wanted to wean my daughter, but the constant clean up and the practicalities of living on a budget, meant that I just couldn’t make it work for me.

I figured I couldn’t be the only one that felt like this. So with nothing on the market that contained the mess of weaning whilst letting my daughter explore food with her hands - AND which stopped us wasting perfectly good food to the floor - I set about making something myself. Armed with some chopsticks, a muslin square and some sticky tape, I developed my very first prototype of the Tidy Tot Bib & Tray Kit.

We’ve come a long way since then. The multi-award winning Tidy Tot Bib & Tray Kit is recognised worldwide for the benefits it brings to Baby Led and Sensory Weaning. We have extended the range to introduce our award-winning Cover & Catch Bib, our toddler friendly Long Length Coverall Bib and our Bamboo Wash Mitts to help with the post-meal clean up and bath time! We are really proud of our latest product, Snack & Doodle which combines environment pleasing reusable food bags with the creativity of a water colouring mat.

I still personally design every single product we sell, although I'm no longer on my own at the kitchen table doing it. I work with my husband (which is not always easy!) and a wonderful team. All of whom are parents themselves and all of whom care as much about my business as I do - for which I am incredibly grateful".

"Every product we make comes from a commitment to making life easier for parents, whilst staying fun for your baby.  As parents, all we want for our children is the best. But making that happen in the face of real life, money worries, time pressures, and our own hang-ups and insecurities – can sometimes be really hard.

We’re with you every step of the way.  We here not only to help you understand the why,
but to make the how possible for you too.

There is not one part of the Tidy Tot range which has not been tried and tested by parents and we never stop listening to customer feedback to make sure our products are the best that they can be.

Thank you so much for being a part of our incredible journey over the past few years, we simply couldn’t do it without you and we are so grateful to all our amazing customers.”

Jennifer, Mum of 3
Tidy Tot Founder & CEO

What People Are Saying

It’s the feedback we get from parents that makes it all worthwhile. We absolutely love to read your feedback and hear how our products are making parenting and mealtimes just that little bit easier.

Multi-Award Winning