Wean without waste

Wasting food is an inevitable part of weaning, right?

Not on our watch!

In 2023, we captured the mealtime experiences of babies aged between 6 -18 months. We spoke to a mix of first-time parents and those weaning for the second (or in one case, seventh!) time.  Over the course of two weeks and 1,386 mealtimes with their babies, this is what they told us…

  • Wasting food is THE BIGGEST weaning gripe. Closely followed by deciding what to cook. Yup. the gift of adulthood that just keeps giving.
  • Where baby learns to feed themselves, typically 80% of the meal ends up on the floor

Then we gave them a Tidy Tot Bib & Tray Kit. 

What they told us next will blow your mind

(Not ours. We knew it 😊).

So there you have it. There is another way.

Saving you £7 a week on your food bill, the Tidy Tot Bib & Tray Kit pays for itself in just 5 weeks.  Your pocket, your happiness and the planet will thank you.

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Introducing new foods and flavours doesn’t have to mean filling your bin faster than your baby’s tum.  Tired of cooking food that won’t be eaten? Cooking more than you need? Losing half of a meal to the floor? We promise you – you are not alone – but there IS a different way.

4.5 million tonnes of edible food are thrown away each year by UK households.  Over 1 million tonnes of this are due to cooking, preparing or serving too much. 

We are on a mission to change that.

Bib & Tray Kit

From £36.95
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