ABOUT US
The Baby Shop UK is the ONLY TikTok shop where you’ll find a huge range of premium baby products, presented to you LIVE by the brands themselves.
The brainchild of award-winning baby weaning brands Tidy Tot and EasyTots, The Baby Shop UK combines the amazing live presenting skills of Helen Davies, EasyTot’s founder and winner of Dragons Den investment, and Jen Unsworth, entrepreneur and founder of Tidy Tot .
Over the summer of 2024, Jen and Helen founded the Baby Shop UK with a clear vision; To provide top quality baby products to parents, whilst supporting small brands to access new customers on the UK’s fasted growing shopping platform, TikTok.
Many of the brands featured, although household names, are small UK business, often founder run. Without The Baby Shop UK, these brands struggled to access their customers on TikTok – and so The Baby Shop UK was born!
What The Baby Shop UK has created is a unique format of live shopping experiences, where amazing products are showcased and demonstrated by the brands themselves – all in one place. Arranged as a scheduled series of themed lives, customers can access live shopping experiences that are perfectly tailored to their baby’s stage of development, by tuning in to the Lives that interest them the most.
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