We are heading to Ser Mama!



Tartaruguita have recently been awarded the prestigious Five Stars Award (Premio Cinco Estrellas) for the THIRD year running to cement their position as one of Portugal’s best loved online retailers.

Tartaruguita is a small family business. We’ve worked with Susana and Clàudio since 2018 and here we talk to Susana to find out more about the Five Stars Award, and what it means to her and the Tartaruguita team.

Five Stars Award, Tartaruguita team.


1. What is the Five Stars Award and how did it feel to win?


The Five Stars Award is presented to retailers who give excellence in their product range and their customer service. It’s judged by parents, grandparents and real consumers, rather than by a panel of judges, so it’s a very special award to win. Winning has been a real honour. It recognizes the commitment we make each day to give parents and their babies the best - and winning it for the third time consecutively has made us very proud.

2. What do you think is the most important thing an on-line retailer can offer their customer to be seen as “best in class?”

Customer satisfaction is key. We make sure we are always available and deliver a really personal service. We have a great relationship Tidy Tot who are always on hand to help answer any questions!
We also only stock products we can be sure are top quality, well designed and are real problem solvers. Tidy Tot is one of our best loved brands!

3. Which is your favourite Tidy Tot product, and why?

We love the Tidy Tot Cover & Catch Bib for its simplicity and ease of use. It’s so easy to put on, take off and clean 😊 We love it and so do our customers.

4. Why do you think the Tidy Tot Bib & Tray Kit is so useful for Baby Led Weaning?

As well as doing a great job at keeping baby clean and food off the floor, it encourages babies to freely discover different foods, textures, and flavours whilst allowing parents to relax. Parents don’t need to worry about stains and mess on clothes, and instead can focus on enjoying their baby's weaning journey and seeing them enjoy building a positive relationship with food and mealtimes.

5. What do your customers say about Tidy Tot, and why do you think they love it so much?


We are usually asked “why was this not invented sooner?!” Parents find it so useful – they feel able to relax and actually be a part of the baby's new phase/stage of development. No more mess and so easy to clean!

We congratulate Susana, Clàudio and the Tartaruguita team for their win and hope next year will be a winning one again 😊

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